News · IT projects in retail
SMS sender names: only registered names get through
In short
Since 1 October, a text message with a name as sender only arrives if that name is listed in the public directory of the regulator RTR. The aim is to stop scam texts.
The path of a text message
Your companywants to send a text
SMS providerpasses it on
RTR directoryIs the name listed?
Customer's phonereceives the text
Yes: The text is delivered and shows your name.
No: The text is not delivered.
What does this mean for your company?
If you send texts with a name as sender, check now whether your name is listed. The name must clearly belong to your company: only “Hausbank” may use “Hausbank” as a sender, for example. Your SMS provider registers the name for you. Afterwards, send a test message to your own number.
Frequently asked questions
What happens if my name is not in the directory?
The text is not delivered. Your customers do not receive it at all.
Who registers the name?
Your SMS provider enters it into the RTR directory on behalf of your company. Ask them whether this has already been done.
How JJW helps
IT projects in retailWhen your customer processes have to change, our project managers support the implementation step by step.
See retail IT services →Source: RTR press release, 16 October 2026
As of 20 October 2026