News · AI in practice

Small firms: 76% report higher productivity from AI

20 October 2026 · 1 minute read

In short

A study commissioned by Meta among almost 4,000 small business owners shows that most use AI and see benefits. Many, however, want more guidance.

The figures at a glance

84%

currently use AI

76%

report a positive effect on productivity

71%

report a positive effect on revenue or sales

80%

say AI helps them compete with larger companies

What does this mean for your company?

The study was run by YouGov for Meta and covers nine markets in Asia-Pacific. Austria is not among them, and the figures are self-reported. They do show what many small companies experience: AI saves time, and the time often goes into better quality and growth. The wish for guidance is where training starts.

Frequently asked questions

Does the study apply to Austria?

No. It covers nine markets in Asia-Pacific, including Australia, Singapore and Japan, but not Austria.

Who paid for the study?

Meta commissioned the study from YouGov.

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Source: Meta Newsroom, 14 October 2026 (study commissioned by Meta, run by YouGov)
As of 20 October 2026