News · IT projects in retail
Austrian retail, August: sales up, real terms down
In short
In August 2026, Austrian retail sold 1.3% more than a year earlier, measured in euros. After adjusting for price increases, that is a drop of 0.3%.
The figures at a glance
+1.3%
Retail in euros (nominal)
−0.3%
Retail after price changes (real)
+1.6%
Food, real terms
−1.0%
Non-food, real terms
What does this mean for your company?
“Nominal” means measured in euros. “Real” means after removing price increases, so what was actually sold. When you compare with last year, look at both values and at your own product group, because food and non-food developed differently. Petrol stations were at +12.8% nominal but −8.3% real.
Frequently asked questions
How reliable are the figures?
They are preliminary. According to Statistics Austria they are based on about 54% of the sales volume and will be updated later.
What does “real” mean?
Real sales are after removing price increases. It shows whether more was actually sold, not just at higher prices.
How JJW helps
IT projects in retailWhen figures show that your business is changing, our project, programme and interim managers support IT projects in retail.
See retail IT services →Source: Statistics Austria press release, 6 October 2026
As of 20 October 2026